Public Sector Digital Engagement Day
Focused on helping your organisation save money and generate income
Thursday, 15 June | 10am - 4pm | #govtour17
The Studio, 7 Cannon St., Birmingham B2 5EP
REGISTER TODAY FOR FREE
Has your communications team been set some ambitious income targets? Does your organisation need to save more money and work more efficiently? Are you looking for ways to improve how citizens engage with your organisation but not sure what steps to take?

Join other public sector communicators, digital engagement specialists, and business transformation leaders to learn how digital communications and engagement techniques can help government organisations save money, generate income and streamline processes.

You’ll learn from communications experts including Darren Caveney and Dan Slee of comms2point0, Imre Tolgyesi (Business Hub Lead) and Ashley Banks (Customer Insight and Marketing Analyst) at South Staffordshire Council, and a pioneering team at Essex County Council who are transforming the way local government “does business”.

“I really enjoyed Granicus’s September event. In fact it was probably the best conference I’ve been to!”
-- Poole Housing Partnership
Agenda
9.45-10.15am
REGISTRATION, NETWORKING & COFFEE
10.15 - 10.25am
WELCOME
10.25 - 10.50am
THE CHALLENGE OF INCOME TARGETS AND OPPORTUNITIES FOR COMMUNICATORS

Darren Caveney, Co-Creator, comms2point0
10.50 - 11:30am
AN APP FOR INCOME AND A POWERFUL ENGAGEMENT STRATEGY

Imre Tolgyesi, Business Hub Lead, and Ashley Banks, Customer Insight and Marketing Analyst, South Staffordshire Council

Learn about South Staffordshire’s income generation initiatives, including the Good Life Deals app and engagement strategy which supports the local economy, generates income for the council, and boosts collaboration across the public sector, and with businesses.
11.30am - 12.00pm
NETWORKING BREAK
12.00 - 12.30pm
ACCELERATING INCOMING GENERATION: A NEW APPROACH FOR A "NEW" COUNCIL

Karen Yates, Traded Services Marketing and Brand Manager, and Andy Allsopp, Head of Communications and Marketing, Essex County Council

Essex County Council is a lighthouse for any public sector leader bemused by mighty income targets. The council is transforming the way it does business, and already the hard work is paying off. With substantial change happening across the organisation and the requirement for a paradigm shift in the way services are run, Andy and Karen will discuss the council’s strategic approach to communications and some tried and tested income generation techniques.
12.30 - 12.50pm
HOW CAN COMMUNICATIONS TEAMS HELP GOVERNMENT SAVE MONEY?

Dan Slee, Co-Creator, comms2point0
12.50 - 1.10pm
REDUCING CUSTOMER DEMAND AND STREAMLINING COMMUNICATIONS

Rob McCleary, Communications Manager, Gedling Borough Council

Find out how Gedling reduced call centre costs by 14% during the council tax billing period through an improved citizen engagement strategy. Rob will share best practices for streamlining communications and delivering a better customer (and employee) experience.
1.10 - 2.10pm
LUNCH
2.10 - 2.55pm
CHOICE OF WORKSHOPS

Delegates will choose to participate in one of two workshops (1 - using digital comms to help save money, 2 - using digital comms to help generate income), drawing on their experience and creativity to propose a strategy for delivering against these objectives for a given scenario.
2.55 - 3.25pm
NETWORKING BREAK
3.25 - 3.55pm
WORKSHOP OUTCOMES DISCUSSION
3.55 - 4.00pm
CLOSING WORDS AND ON TO THE PUB!
Location
The Studio, 7 Cannon St, Birmingham B2 5EP — Get directions